Brand Storytelling at Intel
Content marketing is all about telling a story that’s so good, the audience doesn’t care that it comes from a brand. For five years, I ran editorial for iQ, Intel’s digital magazine, which was held up as an early example of brand storytelling done right (microprocessors are boring; stories about people doing wild things with technology are not). The following are just a few examples of videos we created to accompany stories.
Above the Arctic: A Drone Expedition
One ship. One team. One mission: Help save the polar bears, before it’s too late.
Red Ants Pants Come Marching
Finding a gap in the apparel industry, Sarah Calhoun created Red Ants Pants—specialty workwear for hard-core women.
Simulation Nation: Industries Turn to VR
Auto, architecture and retail industry innovators show how virtual reality technologies will change the way companies do business.
Drone Photographer Chase Guttman
Award-winning photographer and author of “The Handbook of Drone Photography” Chase Guttman explains how drones bring a new perspective on life.
Frieda’s Specialty Produce Brings Quirky to LA Grocery Business
As unique as the dried goji berries or smartichokes Frieda’s Specialty Produce imports, Karen Caplan runs the family business dedication and her unwavering entrepreneurial spirit.
Autonomous Cars Spark an Evolution in Interior Car Design
Experts from BMW and Intel examine how autonomous cars are sparking innovation in interior car design, and helping drive a $7 trillion passenger economy.
Bhoomki Boutique – Brooklyn, NY
Dedicated to sustainability, social responsibility and fair trade practices, clothing designer Swati Argade finds balance being a small business owner, mom and the creative force behind Bhoomki Boutique.